On December 21, as SDHI SINOTRUK 2026 Partners Conference drew to a close, a public open day event combining a sense of technology and interactivity kicked off warmly at the Shandong International Convention and Exhibition Center. Retired cadres and employees of the Group, the majority of employees’ families, and the general public gathered on site to immerse themselves in the hardcore strength of high-end equipment manufacturing and jointly embark on a “touchable, interactive, and memorable” brand opening journey of SINOTRUK.
The event site was filled with a warm and lively atmosphere, with a large crowd of people. Each themed exhibition area had distinct characteristics and brilliant highlights. Inside and outside the exhibition areas, the full range of models of SINOTRUK, such as Yellow River, SITRAK, and HOWO, were neatly arranged in an imposing manner. With their hardcore product strength and innovative design concepts, they became the focus of the entire venue, attracting a large number of visitors to stop and observe, and take test drives. Some leaned over to carefully inspect the chassis structure, while others opened the car doors to touch the interior details and experience the “Xiao Zhong 1.0” advanced intelligent driving system, with s full of recognition and expectation for the products. Among them, the multifunctional VAN, with its flexible space layout and comfortable driving experience, became a “check-in spot” for family visitors... While personally experiencing the fun of technological driving, everyone intuitively appreciated the innovative achievements of SINOTRUK in new energy technology, intelligent upgrading, and other fields.
In the Full-Chain Ecosystem Pavilion, participants could also win surprise gifts through interesting interactions such as “digital check-in” and “10-Second Challenge,” and feel the diverse charm of the full-chain ecosystem in a joyful atmosphere. In the product brand, new energy, and digital intelligence exhibition halls, interactive projects such as “simulated driving” and “graffiti painting” were highly popular, and the performance of the truck band further enhanced the warm and lively atmosphere. The snack and beverage area was also bustling with activity, with special stalls such as sugar painting and popcorn arranged in sequence, demonstrating the enterprise’s meticulous care through warm supplies. In addition, the multiple interactive experiences and irregular lucky draw sessions set up throughout the venue allowed every participant to become a co-creator of the brand story, further narrowing the distance between the brand and employees’ families and the general public.
Notably, in the afternoon of the same day, dozens of retired cadres and employees visited the exhibition with deep affection. Under the careful guidance of relevant responsible persons, they visited the exhibition areas of SITRAK, HOWO, light commercial vehicles, new energy vehicles, etc., in turn, and felt the great changes in the enterprise’s development. “Seeing the enterprise getting better and better, achieving such brilliant results and leapfrog breakthroughs, as senior employees of SINOTRUK, we are deeply proud and gratified. We sincerely wish the enterprise to ride the momentum and create greater glory.” The words of the elderly comrades were full of deep affection and good expectations for the enterprise.
On the Winter Solstice, blessings and warmth abound. As an important part of SDHI SINOTRUK 2026 Partners Conference, this open day event not only comprehensively demonstrated the enterprise’s technological strength, brand vitality, and cultural heritage but also conveyed profound humanistic care. At the event site, SINOTRUK issued a letter of thanks to all employees and their families, expressing the most sincere gratitude to the hardworking employees and the silently supporting families, and consolidating the emotional bond between the enterprise and employees and their families with sincere feelings.
As the first public open day held in China’s commercial vehicle industry, the event attracted more than 10,000 participants, building a high-quality platform for all sectors of society to closely understand the brand culture and development achievements of SINOTRUK, and allowing participants to deeply perceive the persistence and inheritance behind the brand. In the future, SINOTRUK will continue to be guided by innovation and based on quality, while empowering industrial upgrading, convey more brand warmth, and work together with partners, employees’ families, and all sectors of society to embark on a new journey.
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