To earnestly fulfill the social responsibility of a state-owned enterprise and provide targeted support for the development of education in remote areas of Jinan, on December 19, SINOTRUK and Jinan Charity Federation held a donation ceremony for the “Family Care, Warming Jinan” charity program. Xu Mingmei, former Vice Chairman of the Jinan Municipal Committee of the Chinese People’s Political Consultative Conference and President of Jinan Charity Federation, and Jiang Pengpeng, Deputy Party Secretary, Director, and Chairman of the Labor Union of SINOTRUK, attended the ceremony.
This charity program not only effectively implements the sense of responsibility of state-owned enterprises embodied in “Family Service” but also leverages the professional strength of “Kindness Nourishes Jinan” to improve the effectiveness of assistance, ensuring that every charitable act is warmer and more effective. At the ceremony, SINOTRUK and Jinan Charity Federation signed a donation agreement and completed the handover of public welfare funds. Jinan Charity Federation presented a charity donation certificate to SINOTRUK.
Jinan Charity Federation donated funds and caring materials to Jinan Urban Management Bureau, Charity Federations of Changqing District and Nanshan District, caring individuals, special children’s service centers, and remote schools. Representatives of the beneficiary schools expressed their gratitude on site, extending sincere respect for the care from SINOTRUK and caring people from all walks of life. They stated that they will strictly standardize the management of donated funds, ensure that every sum of money is used effectively, practically improve the school-running environment, help students grow, and make the love achieve precise results. Taking this donation as motivation, they will transform social care into a strong synergy for teaching and educating people, inspire teachers to dedicate themselves to teaching and research, guide students to study diligently and forge ahead, and let the students thrive in the nourishment of love.
The “Family Service Warms Jinan” charity program accurately meets the actual needs of schools in remote areas of Jinan, left-behind children, and students from disadvantaged families. It is a beneficial practice for SINOTRUK to explore the “enterprise + charity organization” precise assistance model. Since its birth in 1999, the “Family Service” brand of SINOTRUK has evolved from adhering to the original aspiration of “Customers are like family” to a brand of “family service and public welfare assistance for the whole society,” realizing the extension from the economic field to the social and people’s livelihood field. SINOTRUK will always adhere to the original aspiration of taking root in Jinan and contributing to society, transform the “family-like” feelings into long-term public welfare actions, continuously explore new public welfare assistance models, gather more public welfare synergy, and make “Family-like Services” a shining public welfare business card on the land of Qilu.
Relevant responsible comrades from Jinan Charity Federation and the Labor Union of SINOTRUK, as well as representatives of the beneficiary schools, attended the event.
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